The global tequila market size was estimated at USD 10.53 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2030. One of the most influential factors driving this growth is the rising demand for premium and artisanal tequila. Consumers are increasingly prioritizing quality over quantity, showing a clear willingness to spend more on tequilas made from 100% agave, which are recognized for their superior taste and authenticity. This shift in consumer behavior is especially noticeable among younger age groups, with 54% of individuals between the ages of 18 and 34 expressing a preference for premium tequila products. As a result, the premium segment is expected to expand considerably and play a key role in boosting overall revenue within the tequila industry.
Consumer education and growing awareness play a vital role in supporting market expansion. As individuals gain a better understanding of the differences between tequila and mezcal, there is an increasing preference for products that offer genuine quality and traditional production methods. Around 60% of consumers are now aware of the unique ways these spirits are made, along with their distinctive flavor characteristics, which makes them more attractive in the market. This higher level of awareness also contributes to a deeper respect for the craftsmanship involved in creating high-quality tequila, encouraging consumers to seek out more refined and authentic drinking experiences.
North America continues to lead as the most prominent market, representing more than two-thirds of the global tequila sales in 2023. The United States, in particular, is projected to experience notable growth, fueled by changing consumer preferences and a rising interest in spirits derived from agave plants. At the same time, both Europe and Asia are seeing an upward trend in the demand for premium alcoholic beverages, including tequila, which is helping to extend the market’s presence beyond its traditional boundaries and into new, international territories.
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