Global kefir Market Scope:
Kefir is a fermented drink derived from milk or water. Kefir contains a high number of vitamins and minerals and is one of the key sources of protein. It is a rich source of probiotics content, calcium, and vitamin K, which helps to improve the digestive process in humans. Kefir has comparatively less lactose comparing to other natural dairy products; thus, it has gained attention from health-conscious consumers. Rising inclination toward healthy food products is boosting the global kefir Market. Thanks to this factor, the global market for kefir is estimated to reach a valuation of USD 4.36 billion by 2032 by expanding at a CAGR of 5.55% during the forecast period from 2024 to 2032.
The US Kefir Market is experiencing significant growth, fueled by increasing consumer awareness of the health benefits associated with probiotic-rich foods. Kefir, a fermented dairy beverage, has gained popularity among health-conscious Americans seeking gut-friendly products. With its tangy flavor and creamy texture, kefir is not only enjoyed as a beverage but also used in smoothies, salad dressings, and baked goods. The market is witnessing innovations such as flavored kefir, plant-based alternatives, and functional varieties fortified with vitamins and minerals. As demand for natural and functional foods rises, the US kefir market presents ample opportunities for producers to expand their product lines and cater to the diverse preferences of health-conscious consumers across the country.
Changing eating habits and inclination toward healthy food products is likely to favor the growth of the global kefir market. By understanding this demand, the key players are launching a range of flavored products and desserts, which is estimated to fuel the market growth in the coming years as well. Additionally, raising awareness among people about the health benefits of consuming kefir is driving growth of the global kefir market.
Furthermore, the global kefir market is witnessing growth at a most lucrative CAGR in coming future owing to product improvisation for enhancing the shelf life of products is fueling market growth. Additionally, increasing disposable income and desire for a healthy and better lifestyle is leading to boost adoption of healthy foodstuff and is likely to drive the kefir market.
Segmentation:
The kefir market is segmented on type, distribution channel, and region.
Based on type, the kefir market report is segmented into water kefir and milk kefir. Of these, the milk kefir segment is estimated to dominate the global kefir market owing to ease in production and processing protocol.
By distribution channel, the kefir market is categorized into store-based and non-store based. The store-based segment is sub-categorized into convenience stores, supermarket hypermarket, and others.
Competitive Analysis:
The global kefir Market Companies include Lifeway Foods, Inc., Nestlé S.A., The Hain Celestial Group, Inc., Fresh Made Dairy, Danone S.A., Maple Hill Creamery, LLC., Green Valley Creamery, Redwood Hill Farm Creamery, Liebert Corporation, DuPont, Nourish Kefir, Best of Farms LLC, OSM Krasnystaw, Babushka Kefir, and Valio Eesti AS. The key players in the market are adopting the strategies for product portfolio expansion through research and development, partnerships, agreements, and mergers and acquisitions.
Industry News:
The FDA expressed concerns over possible misuse of kefir recently in 2019, to use in the name of dairy food on plant-based product labels, when Lifeway Foods, Inc., one of the key manufacturers in the kefir market raised concern. The organization will issue guidance for more clarity on the appropriate labeling of plant-based products.
In 2019, GT’s Living Foods launched a non-kombucha food line based on kefir. This product line includes a range of fermented beverages with a less acidic taste profile.
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