The global market for UPF sun protective clothing market is anticipated to grow at a compound annual growth rate (CAGR) of 9.2%, from USD 567.8 million in 2019 to USD 1.16 billion in 2027. The demand for such clothing is increasing due to the rising prevalence of skin cancer and other skin-related diseases. Moreover, the growth of the market during the forecast period is expected to be driven by the significant increase in average disposable income and changing lifestyles of people.
UPF sun protective clothing possesses properties that can help protect the skin when exposed to sunlight. It primarily protects the skin from sunburn, skin rashes, long-term skin damage, and skin cancer. The adoption of such clothing is increasing due to the prevalence of chronic skin diseases such as skin cancer among a large section of people. The products offered by the market can prevent melanoma, which is a type of skin cancer. The rising awareness of people about skin care products and skin care apparel is another factor driving the market's growth.
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However, the need for extensive research and development and specialized manufacturing processes increases the cost of production of such apparel, making it difficult for a large section of society to afford. Moreover, there is a lack of awareness among people regarding the benefits offered by such products, which affects their sales.
The COVID-19 pandemic may have a mixed impact on the market's growth. The pandemic has increased awareness among people regarding health and safety, which may lead to greater adoption of the products offered by the industry. However, turbulence in the global economy may negatively impact the purchasing power of consumers, reducing the sale of such products. Additionally, the industry may face some disruption due to the outbreak of COVID-19 pandemic.
Some of the key findings from the report suggest that pants and shorts product segments may witness steady growth during the forecast period. Offline sales channels are popular in some regions, mainly among old-aged people who are not much acquainted with smartphone apps. The Asia Pacific region is expected to register significant growth due to the increasing popularity of the products amongst women and the easy availability of these products on online platforms. Moreover, key players in the market include Coolibar Sun Protective Clothing, Cabana Life, Solumbra, IBKUL, UV Skinz Inc., Columbia Sportswear Company, Nike, Royal Robins, Helly Hansen, and Craghoppers.
The market has been segmented based on product, sales channel, end-use, and region. The report provides insights into the revenue generated by each segment from 2020 to 2027.
UPF Sun Protective Clothing Market: Drive Factors
The UPF Sun Protective Clothing Market is expected to grow significantly during the forecast period, mainly driven by the increasing prevalence of skin cancer and other skin-related diseases. The demand for such protective apparels is expected to rise due to the protective properties of UPF clothes that can help protect skin from sunburn, skin rashes, long-term skin damages, and skin cancer. The rising income and changing lifestyle of people are also expected to drive the growth of the market.
The report suggests that pants and shorts product segments may witness steady growth during the forecast period since they are more beneficial than sunscreens and are resistant to chlorine and saltwater. Offline sales channels are popular in some regions mainly amongst old aged people who are not much acquainted with smartphone apps. Sun protective apparels for men have been launched by all major manufacturers with a lot of variety in patterns, designs, colors, and sizes.
Asia Pacific region is expected to register significant growth during the forecast period due to increasing popularity of the products amongst women and the easy availability of these products in online platforms. However, the need for extensive RD and specialized manufacturing process increases the cost of production of such apparels. This in turn increases the selling price and it becomes difficult for a large section of the society to afford such clothing. There is also a lack of awareness amongst people regarding the benefits offered by the market products due to which the sale of such clothes is much lesser than normal clothes. These factors are expected to restrain the market’s growth during the forecast period.
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