<a href="https://www.msn.com/en-us/news/technology/what-ai-creative-tools-will-actually-look-like-in-two-years/ar-AA21Paub">More</a> The first wave of generative AI was about proving the technology could work. Models could produce a photorealistic image, a coherent paragraph, a few seconds of motion. People were impressed because the bar was low. Almost anything coming out of a model felt like magic. That phase is over.